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Alison Claire Natural Beauty: Alison Claire

Taking the ugly impurities out of beauty products

Name: Alison Claire
Age: 52
Company: Alison Claire Natural Beauty
Staff numbers: 13
Company description: Natural beauty products without the nasty chemicals
Tell us what your business does:

Alison Claire Natural Beauty produces a range of natural beauty products that contain no harmful chemicals.

Where did the idea for your business come from?

The beauty range was created in response to increased public awareness of the potential exposure to irritant chemicals in a large quantity of high street beauty products.

After working with people who have suffered with sensitive skin for many years, I decided to develop a natural beauty range that contained only pure and natural ingredients.

How did you know there was a market for it?

I knew there was a market for a completely pure natural beauty range on discovering that in essence, not all ‘natural’ or ‘organic body products’ are as good as they may seem.

So after 4 years my team have created a range of natural beauty products with the formulations being as organic as possible with the ingredients as near to completely natural as possible.

What were you doing before starting up?

I also own a  nutritional company with an ethos of purity in health supplements.

Have you always wanted to run your own business?

Absolutely, it’s fantastic. The thought of waking up everyday to do something I feel so passionate about and love is fantastic.

How did you raise the money?

No funding was required. The Alison Claire range has been carefully created with years of experience, an ethos of purity in our ingredients and having children who suffer from sensitive skin.

What challenges have you faced and how have you overcome them?

It has taken a long time roughly four years to get the products just right, so there has been a lot of trial and error. We persevered and continued on that course over those years. Perseverance paid off and it has been worth every single late night, every ounce of energy along with a few tears – the result was some of, if not the purist natural beauty products available in the UK.

How much do you charge?

Products start from £7.99 for hand creams and go up to £25 for our natural anti aging cream.

What was your first big breakthrough?

Our biggest breakthrough apart from when the first orders started to come in from all over the world, was being excepted onto big online retailers such as notonthehighstreet.com which for us was fantastic.

What advice would you give to budding entrepreneurs?

Never, ever give up. If you believe in something and are passionate about something you will succeed. There is an incredibly fine line between success and failure, so if you believe in your product and have passion you are all ready heading in the right direction to succeed.

Where do you want to be in five years’ time?

I would love Alison Claire to become a recognisable natural beauty brand and to have made more people aware of what people are using on their skin.

 

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