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Amazon 2012 Global Start-up Challenge opens for entries with $100k prize up for grabs

Startups 100 winner Fantasy Shopper is the only non-US based company to have won the award to date

Amazon Web Services LLC (AWS) has opened applications for this year’s Start-up Challenge, which recognises innovative new companies built on AWS’s cloud computing platform.

Last year Exeter-based start-up, Fantasy Shopper, which was named as a Startups 100 company this year [ADD LINK TO ITS LISTING here], became the first non-American company to win the contest. The social shopping site, allows customers to create and share their ideal wardrobe with online friends.

This year, finalists are to be categorised into four sectors: big data and high performance computing; gaming; consumer applications; and business applications. Judged on criteria such as originality, longevity and scalability of the companies, four grand prize winners will be awarded $50,000 in cash, along with $50,000 in AWS credits and support services from AWS. Adam Selipsky, vice president of Amazon Web Services is looking forward to this year’s Challenge, which concludes in January at the AWS Global Start-up Challenge event in San Francisco. He commented, “From Brazil to Japan, Europe to Australia, the Congo to the United States, start-ups are putting their ideas to work and innovating quickly to get to market faster and compete on a global scale.  “We’re looking forward to this year’s Challenge and seeing the types of dynamic new businesses around the world who are leveraging AWS.”

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