Baby food brand Piccolo raises £50,000 on female-focused crowdfunding platform

The move marks the first investment made via AllBright, a crowdfunding platform recently launched by Debbie Wosskow and Anna Jones

Piccolo has raised £50,000 via female-focused crowdfunding platform AllBright, closing the round after just two hours.

Read more on the story of Piccolo here. 


Action point: Start your own crowdfunding campaign here

Launched in 2016 by Cat Gazzoli, Piccolo produces organic Mediterranean-inspired baby food which is stocked in the likes of Waitrose, Wholefoods and Planet Organic.

The move marks the first investment made via AllBright, a crowdfunding platform recently launched by veteran entrepreneurs Debbie Wosskow and Anna Jones to “support outstanding female-led companies”.

Gazzoli said:

“I was overwhelmed by the immediate response from the general public. Investment in businesses led by women is shockingly low and with research showing that female-led Fortune 500 companies outperform those led by males, now is the time for change. With these sort of stats, imagine the success and growth if investment in female-led businesses were on par with those run by men?”

Wosskow said:

“AllBright exists to unearth exceptional female talent. We invest in and support women with sound business ideas that are committed to driving change. Cat demonstrates all the qualities we are looking for and her business Piccolo, which has had has had supportive female investors since launch, is the perfect match for us.

“Breaking into the fast moving consumer goods industry is no mean feat for any brand, but Cat has managed to succeed and scale in this marketplace whilst retaining Piccolo’s strong ethical values and commitment to giving back.”

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