On demand beauty services platform blow LTD. bags £3.5m

Beauty services platform will use funding to roll out to Manchester and Birmingham before expanding to an international location

blow LTD., the on demand beauty services company, has secured £3.5m from existing investor Unilever Ventures – the venture capital arm of Unilever – following a £500,000 raise last June.

Launched in 2013 by Dharmash Mistry and Fiona McIntosh – the former editor of Grazia who was featured in our inspiring women series – blow enables clients to order beauty and wellbeing services to their home, hotel or office. The company also runs two beauty bars in Covent Garden and Canary Wharf.

Following its acquisition of mobile beauty business Return To Glory last November, customers can now book everything from a blow dry, make-up and nails, to massage, waxing and yoga

Currently seeing more than 20% month-on-month growth in London and the home counties, blow will use the finance to expand to Manchester and Birmingham before launching in an international city by the end of 2017.

It is also in the process of building a new distribution and sampling channel for beauty brands, creating personalised consultation data and targeting of products to individual customers.

Dharmash Mistry, chairman of blow, commented: “Moving to the next scaling stage, we are excited by the new talent joining the business – including our new CEO Brian Hickey, from Just Eat. McIntosh and I look forward to working alongside him to create the new UK tech blockbuster.”

Stephen Willson, of Unilever Ventures, added: “blow […] is reinventing the service experience and ultimately creating a new route for product distribution. We are excited to partner with them and provide access to Unilever’s assets, ecosystem and expertise.”


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