Brewdog becomes a unicorn following £100m investment

The Startups 100-ranked craft beer giant will use the funds to support its 10-year growth plan in exchange for 22% equity

Brewdog has raised £100m in funding from US-based private equity firm TSG Consumer Partners to become a start-up unicorn.

The craft beer brand, which featured in the Startups 100, parted with 22% equity in exchange for the funds, which will be used to support its 10-year growth plan and has put the business’s valuation past the £1bn mark.

Founded by Young Guns James Watt and Martin Dickie in 2007, the deal means that 50,000 people who previously crowdfunded the business have seen the value of their investment increase by as much as 2,765%.

Watt said:

“We are growing mega fast at the moment. We have broken the record for most consecutive years on the Sunday Times Fast Track 100 and in 2017 we are forecasting our growth will be even faster.

“We recently shared our ambitious five-year plan with our Equity Punk shareholders, which included adding more capacity in Ellon and Columbus as well as building new breweries in Asia and Australia.

“All of these projects are immediate opportunities and they all link completely back into our core mission of making other people as passionate about great craft beer as we are.


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“This deal will enable us to take our business, and our community’s investment in BrewDog, to the next level.”

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