Business ideas for 2014: Blogging business
Not new by any means, but entering the ‘blogosphere’ could still provide a start-up opportunity for those seeking additional income…
Initially having come about as a way for mothers to share experiences about parenthood and their children, mummy blogs have swiftly become an attractive money-spinner as brands have caught on to the potential to ‘discreetly’ advertise to an engaged, active audience.
Mumsnet and netmums started the evolution and Mumsnet’s recent ‘penis beaker’ incident, which went viral across the UK, is an indication of just how far-reaching a successful blogging business can be.
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Blogging platforms have advanced in recent years and there’s now a multitude of free hosted-blog web services with user-friendly functionality so that now anyone with access to the internet and a laptop can become a publisher.
This opportunity isn’t just limited to starting a blogging site and there is inspiration to be taken from America’s recent trend of blogging aggregators.
Community websites which link to other blogs, blog aggregation sites have grown in number in the US, with the likes of Bloglines, and with very few services akin to this in the UK after Google’s recent discontinuation of its Reader service; this may also be a place to target.
Blogging business opportunities
Blogs cover all sorts of verticals – from fashion, to finance, to food, there are many different routes you can take into the blogging industry.
A low-cost business model, a blogging business can be run from home and there are several revenue streams available in order to monetise your blog. Pay Per Click advertising and affiliate links are two of the most popular methods bloggers use to create steady revenue but there are other income-generating strategies you could implement.
To get started you need to buy hosting and a domain name, ideally one that explicitly says what your blog is about.
Choosing a platform to launch your blogging business is also of primary importance, the most widely used being WordPress, but there are many other similar platforms on the market so shop around to find the right one to suit your business needs. If you want to create a unique, customised blog you might want to look into a hiring a web developer to assist you.
To start a blogging business you will need to be committed to regularly publishing new content in order to attract visitors to your site and you should utilise social media networks to drum up traffic.
Who else has started a blogging business?
Along with the rise of “mummy bloggers”, beauty and lifestyle blogging is also on the increase with sites like Vivianna Does Makeup and Pixiwoo.com attracting an impressive following. New blogging communities are also emerging such as Glipho.com which claims to offer the “next generation of social blogging”, allowing bloggers to connect from all over the world.
Roger Planes, founder of Glipho.com:
“2014 will be a great year for blogging. A new wave of platforms have appeared to help rejuvenate the industry and it’s a great time to start a blogging business. While some markets seem to be a bit saturated (tech & music blogs largely), there is still room for growth in all areas, especially parenting, travel and even fashion.
“Thanks to the advent of platforms to connect bloggers and marketers, writers have the ability to generate early revenue partnering with brands. The only thing missing up to this point has been a better way to connect social media with blogging, or to make blogging more social. To me, this is pretty straightforward—and completely necessary.
“With Glipho, we’ve created a platform that combines the best of both worlds, allowing people to blog and connect with each other in a really simple way. For business bloggers, this will mean increased exposure and an intimacy with their audience they won’t find anywhere else. I’m really excited to see how we continue developing as more and more businesses sign up and get creative with their Glipho blogs.
“The way we blog is undergoing a transformation, a social transformation, and the time is now for entrepreneurs to use their blogs to forge closer relationships with their audiences.”
Mumsnet co-founder and CEO, Justine Roberts, adds:
“The internet has changed many things; how we shop, how we socialise, how often we see funny pictures of cats, but importantly it has also given us access to a pretty limitless supply of information. Bloggers were among the first to respond to this trend, harnessing and sharing their passion for topics as diverse as cooking on a budget, gender equality, and 21st century crafts.
“If 2014 is the year you’ve decided to test your creative or entrepreneurial spirit, writing a blog might be a good place to start. And let’s face it, along with all the other benefits, blogging is also one of a very select group of activities that you get to do in your pyjamas.”