Create That Look: Matthew Hedger
Tell us what your business does:
Create That Look is a boutique style marketplace for hand-selected brands. This enables the consumer to find high quality items quickly on an easy to use website that gives prominence to brands stories. Our brands currently concentrate around home and garden ware as well as gifts. We have also got selections of up-cycled recycled goods that add something unique. These are items that we feel represent the finer things in life.
Where did the idea for your business come from?
After mulling over a few ideas I decided this one was the best to take forward. Working with small unique brands and taking them to a wider audience with fantastic products the marketplace wants.
How did you know there was a market for it?
There are comparable companies in market that operate in a similar way but are gift driven. We very much want to be the tastemaker for the UK consumer in the home and lifestyle area but we will also do gifts.
What were you doing before starting up?
I was working for a software company doing customer analytics sales, so had a good understanding of what the consumer liked and how marketing correctly can increase sales.
Have you always wanted to run your own business?
Yes 100% so, I want to be in control of my future and be the driving force of my company. I have ideas and a vision and enjoy the challenge of taking on a market.
How did you raise the money?
I was made redundant from my last company which had a fantastic compensation package that I used to build our website as well as working part-time for another company.
What challenges have you faced and how have you overcome them?
Finding a designer and developer to build what I wanted took three months of painful meetings. We also had some pre-launch issues which are pretty standard with a website. The new challenge moving forward is to take the business to the next level.
How much do you charge?
We take a commission for each item we sell, plus we will introduce a registration fee for new brands that want to join us.
What was your first big breakthrough?
Week one making sales and being immediately in profit.
What advice would you give to budding entrepreneurs?
If you have an idea and believe in yourself 100% just do it. If you fail, so what, try again. If your passion is there and you believe you can execute it you will be successful.
Where do you want to be in five years’ time?
I want to make Create That Look the number one website for unique brands with sister companies, and I want us to be achieving our target revenue stream.