Starcount secures £5m in deal led by Sir Terry Leahy

Second investment from former Tesco CEO will enable company to grow its predictive customer insight platform

Starcount, a predictive insight company, has closed a £5m funding round backed by a group of existing investors including former Tesco CEO Sir Terry Leahy.

Founded in 2010 by Drew Thomson, Starcount uses social media, customer and market data to help brands gain insights into their customer base and the wider market and works with big names such as Barclaycard, Investec, Jack Wills, Total Media and Unilever.


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The company is now led by Tesco Clubcard pioneers Edwina Dunn and Clive Humby, who joined Startcount’s board in 2013 after it acquired their business H&D Ventures in August 2013.

Dunn and Humby plan to use the investment to enhance the company’s predictive insight platform and secure partnerships with organisations across key sectors.

Dunn commented: “At Starcount we provide businesses with instant and incredibly rich insight that can inform everything from board level strategic decisions to individual customer communication, helping brands to succeed in an increasingly competitive marketplace.

“With this investment, we are building an ambitious platform to deliver the next generation of customer insight, which will focus on predicting customers’ wants and needs, and understanding the ‘why’ behind their purchases.”

Leahy added:

“Starcount is now expanding its understanding of consumers by applying proven approaches – not just to customer data or the rich social network data of stars revealing consumer passions and audience behaviours – but also to powerful third party financial data.”

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