Diary of a start-up: Designing a logo

This month, first-time entrepreneur Lisa Edoff walks us through the process of designing her company logo

Over the past six months or so I have been planning, researching and developing my company’s logo. Figuring out what your logo should look like is probably one of the hardest things to do when you’re starting up; it needs to represent the look and feel of your company, and in some cases even communicate what it is that you do. I certainly found it challenging, and I am a designer myself!

Although I don’t actually specialise in typography or logo design I decided to give it a go, and now I can finally say I am very happy with it!

The first thing I did was to look at loads of typefaces online. I had a style in mind so I went onto websites such as and typed in some keywords. I also looked at websites with nice designs and got inspiration from design blogs.

I looked at elegant fonts:


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