Ding-dong! Smart doorbell raises £263,000 via Seedrs
The start-up will use the funds for recruitment and to scale up production in order to meet increasing demand from retailers including John Lewis
A smart doorbell start-up has raised over £263,000 after it closed a successful crowdfunding campaign on Seedrs.
Allowing users to speak to people who have arrived at their door from wherever they are in the world via its app, Ding also allows homeowners to silence the chime at certain hours, set the volume of the door bell, and keep a log of when visitors have called.
Founded by husband and wife team John Nussey and Avril O’Neil, the couple have previously worked on the prototyping of secret products for entrepreneurs, and the concept development and build of exhibitions and installations for artists, catwalk shows, and museums.
Ding was part of John Lewis’ JLAB accelerator programme, which ran from the 4 July 2016 to 23 September 2016, and helped the start-up with the area of retail sales.
A successful Kickstarter campaign, which closed in November 2016, also saw the London-based business raise over $111,453 via a 223% funded campaign, as 845 consumers backed the business.
The start-up will use the funds for recruitment and to scale up production in order to meet increasing demand from retailers, including John Lewis who it has received a letter of intent from.
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“People want the connectivity of a smart doorbell but are put off by the complexity of those on the market so they keep their 100 year old, ‘dumb doorbell’ instead. This presents a huge opportunity in the same way that the thermostat was for Nest.”
Johnathan Marsh, buying director at John Lewis, said:
“From a John Lewis perspective it’s the perfect product. We are really excited about new innovation coming our way. Giving the boom we’re seeing around the smart home, we think Ding plays perfectly to that trend.”