Female-targeted motoring platform MyCarGossip completes £30,000 Seedrs campaign
Car recommendation site “by women for women” to use funds to drive business forward
London-based female motoring website MyCarGossip has raised £30,830 through equity crowdfunding platform Seedrs to help achieve its goal to become the leading directory for women drivers.
79 crowd investors backed the pitch in return for a share of 7.69% in the business.
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Launched last September by 24 year-old entrepreneur Charlotte Leuw (pictured), MyCarGossip is an “online word of mouth service” dedicated at the female market which allows members to rate, review and recommend garages, dealerships and other car services.
Determined “to stop women from feeling intimidated when they get their cars fixed in what has been traditionally a very male dominated environment”, the site currently works with over 40 garages across the UK including branches of Toyota, Suzuki, Ford and Alfa Romeo, and has 600 reviews to date.
The motoring platform intends to use the investment to build its brand awareness by expanding its PR and sales functions.
MyCarGossip founder Leuw, commented:
“[I want to] give women a more powerful voice in motoring with the best information and deals out there. They’ll be more informed and able to save money’.