Brand name, logo etc and registered business name?
Hi Can you shorten your registered business name to create a brand that is easier on the tongue? For example Registered business is "Kick Start Business" but would like product, logo etc to be just "Kick Start". Here is where the two problems are: Their are other registered companies with "Kick Start" in their companies name. For example "Kick Start Products" Also their is a company that is registered as "Kick Start". But they are no longer in business but contue to apply for dissolvement, but something is preventing it from happening. Also no contact number can be found for this business. How would you go about this and what are the legaly issues? Thanks Dean
I think you are getting confused between the name of a limited company, which is just a label on a legal entity – and what’s actually inside the company.
If you think of the limited company as a box, you can put as many brands (trading names) as you like in the box, the label on the outside of the box is not relevant.
So ABC industries Ltd may have brands of "Kick Start Health", "Harry’s Snacks" etc etc etc.
Rules about competing with other peoples brands are distinct and separate from the name of a given limited company.
Also dont be fooled into thinking you have to form a limited company at the start, you dont. You can trade an individual too with a brand name as a sole trader which is a lot simpler than forming a limited company which is a big step.
I hope that helps.
James Smith [i]Chartered Accountant[/i] www.jamesesmith.co.uk --------------------------- Your indispensable guide to Small Business Bookkeeping, Self-Assessment & VAT
Okay thanks. That has made things a bit clearer.
Do brand names need to be protected via intellectual property?
The brand name I would like to work under is also similar to a few other companies. Their is a hair salon using the exact brand name I would like, they don’t sell any physical products, just services. I have temporarily lengthened the name with an eye to shorten it down. Don’t want to step on anybodys feet and face legal issues later on down the line.
You can register a trademark, if you think it’s worthwhile.
That would sort out who owns what. If you get it, great. If you don’t, you know you have to find a new name.
My guess the problem lies in ‘passing off’: could your business be confused with someone else’s?
Like: ‘Clipz’ salon in Sheffield probably won’t be confused with ‘Clipz’ salon in Kensington by any reasonable person.
NB: I am not a solicitor, etc. etc.
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Okay thanks for your help.
Will have a look at the IPO website. Do you have any ideas for costs to get a trademark?
Around the 200 mark for anyone interested