Business Idea Involving Car Air Fresheners
- June 3, 2016 at 8:13 pm #156142
Right so here’s the deal, I’ve had this idea in my head for a while, told a few friends and family, found a potential supplier in the UK but I need some real criticism and questions asked by people who potentially know a thing or two about business.
The idea is a as follows:
If you’re a car enthusiast or simply like to have matching colours inside your car then why has there never been an option to buy whatever car air freshener colour with whatever scent you wanted? I haven’t been able to find one such business.
I’ve even thought about growth and how this could evolve into something bigger. Why not have a subscription service at a reduced premium? E.g. a weekly delivery of a new car air freshener in a letter? Taxi firms could use this or just regular people who like to keep their car smelling fresh? I know it’s not a insanely cool idea or even very exciting to anyone (except me!) It definetely won’t cure disease but I think it’s a viable idea with opportunity for growth and I’ve even thought of website ideas and found the platform for a website, or even start on Ebay?
I’d love to know what you guys think!!June 17, 2016 at 4:13 pm #156814
Bump, need opinions!June 17, 2016 at 4:39 pm #156816
I think this sounds like an interesting idea – lots of people have cars so you’ve got many potential customers.
Don’t ordinary car fresheners last for more that a week? If so, why would people want a weekly subscription?
Also, when you say whatever scent – do you actually mean ANY scent they desire?
Have you got much feedback from family or friends etc.?
Hello there, I am a staff member at Startups.co.uk. Startups.co.ukJune 17, 2016 at 5:05 pm #156817
Thanks for the reply!
That’s the main reason for this idea the potential market is huge and I have never seen this before.
From my experience the car air fresheners I have bought don’t last long, sometimes over a week but the smell ‘dies out’ quickly. Obviously this would depend on the manufacturer and quality but I’m initially looking at the standard cardboard ones you can pick up for £1-2 each. I’m looking at repeat custom and this would be an easy way to do that.
The scents would have to be pre determined but the usual ones currently availabile would be a start. This idea came about when the interior of my car was red and I wanted the ‘new car snell’ scent but it only ever came in blue and not red. So I didn’t buy it.
I have had friends tell me they had the same issue (me and my friends are into our cars) and they thought it was a good idea. But that’s as far as feedback went. Obviously most people look at a dreaming entrepreneur with skepticism but no one has said “that won’t work”.
This is the main reason I posted here, I want non biased feedback from individuals with a little bit more business sense.
I really am in the baby stages. I haven’t worked out what initial starting costs would be yet as I wanted feedback to see if this was a product people would consider parting their hard earned money for.
I’m thinking of making an online survey for people but don’t know how to go about this, the cost etc.June 21, 2016 at 8:03 am #156894
the idea sounds interesting by itself, but I got some more thoughts on it while reading your post. Of course, matching colours is quite important for cars lovers, but I would like to pay more attention to scents. I’ve been working in the advertising agency for some time, and we created few ideas on making small corporate Christmas presents to our clients who drive connected to car freshness. For example, a car freshener whack smells like wine and make you even more excited about the Christmas, or a car freshener which smells like fresh buns as some people love this smell. The list of examples is endless: there are so many scents and such a lack of options to find your fav car freshener. So, maybe that could be an option to add to your project, let’s call it “customise your own car freshener”, where people can create online a car freshener with any scent, colour and form they like, and you could produce it? I believe that would attract more clients who would like to make some presents for their cars lovers friends.
Hope my thoughts will be useful for you!
I'm a marketing manager at InvoiceBerry.com, an online invoicing & billing software for small businesses and freelancersJune 23, 2016 at 4:53 pm #157097
Thanks for your reply Krystsina!
I love the idea of a “customize your own car air freshener” service. That’s what I’m going for but I just don’t know how to go about it all. A broad range of scents would definetely be something I’d be interested in growing later on.
I’ve got the idea which is probably the hardest part in starting a business but I need more of a business plan and since I’ve never done anything like this before I’m struggling to even find a first step.
The main pull with this idea is the fact that car air fresheners are mostly a novelty item bought for £1 from your local supermarket or Halfords, but I want to try and change that and make it more of an exciting buy for customers giving them a range of options.June 23, 2016 at 5:08 pm #157098
Well asking opinions is good place to start, Chris.
Here is an article that gets into some things you should consider should you decide to go ahead with your idea.
Hello there, I am a staff member at Startups.co.uk. Startups.co.ukJune 30, 2016 at 2:30 pm #157404
I’m glad you found some sense in my answer I’ve just made a quick research now on what similar already exists, and there are a few similar businesses I’ve found:
https://www.makemyfreshener.com (I like this one the most)
Most of them are from the USA, so I had a thought: what if you write them asking for some help? I know that not every business will share some golden secrets, but you can make a little trick offering a collaboration or buying their franchise to do it in the UK, so you may ask some crucial questions to understand how you can start
Hope it helped!
I'm a marketing manager at InvoiceBerry.com, an online invoicing & billing software for small businesses and freelancersJuly 1, 2016 at 9:57 am #157438
I’ve found these businesses before actually, I was wondering if I could use them as a manufacturer or wholesaler but I don’t know if this is possible as they seem to be selling as a retailer.
I kind of want to specialise in a range of specific designs for certain cars and sell them in packs of (for example) 5, not a minimum order of 50.
I’m going to contact the company’s now and see what they say or if I could start a franchise that could be a great way to get into business and get experienced I suppose.
Thank you both for the useful links! Really starting to get excited now!July 10, 2016 at 4:52 pm #157832
Have you done any keyword research to see if people are searching for something like this on Google? You need to establish that there is a big enough marketplace to make it viable. It would be very difficult to create this demandNovember 30, 2016 at 4:37 pm #163958
I am currently having the exact same thoughts with this business.
I would like to potentially like to team up if you’re interested.
I have a fantastic potential customer base…
I currently own car buy and sell groups on Facebook which have over 150,000 members in total. I feel this business could work very well if we teamed up.
Please email me your thoughts. firstname.lastname@example.org
Thanks – RobJanuary 13, 2017 at 9:24 pm #165545
It sounds like an interesting idea to me. I would like to make some more research obviously on this, but if you would like to contact me by email email@example.com we could discuss this further the options and joint ventures.
Amit.May 19, 2017 at 3:44 pm #170734
I think its a great idea, people like to have gimmicks in their cars, and many small gimmicks have made a lot of people rich over the years!May 22, 2017 at 7:24 am #170794
I hate to be a killjoy, but, I think there may be a couple of things being overlooked. Firstly, in general people don’t like signing up to a subscription unless the value is better than it would be using a different payment model, we’re all a little commitment shy. Secondly, choice is great, too much choice not so great. Offering a create your own fragrance sounds good, until people are overwhelmed by the choice and just give up. Put that overwhelming choice in unison with a subscription, so they either get the same fragrance over and over or they keep building new ones, all starts sounding a little complex, I think you’d end up with a lot of potential buyers dropping out of your funnel before completion of a purchase.
Sounds negative I know, but the idea in it’s simplest form is great. I’d just urge you to not overcomplicate the offer, be different, offer a broader range of fragrance and colour for sure, but don’t make it difficult to purchase through excessive choice.
Just my thinking, I could be completely wrong.
Martin A Parsons
30 Years business experience and not too jaded yet. Here to help wherever i can and not selling anything, for the time being at least.May 25, 2017 at 1:16 am #170921
hie am very much interested in your idea , i think it will work here is how . You partner with us as of today, we can finance the whole project. We make car air fresheners for companies with company details ,These will be meant to work as a advertising tool for the company,The company can give these to car wash people.after each wash they give the air freshener to the driver free of charge.
Find me here
and get in touch today lets start this if you like
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