How must to charge for advertising…?
Howdy, I’m looking into a new business venture which replies almost completely on advertising. My question is how do I know how much to charge for advertising space? Are there companies out there that will do an evaluation of how much I can charge? I’m speaking about real world advertising (posters, hand outs etc). Any help is appreciated. Thanks,
Generally its based on circulation and the quality of the recipient. Ie a free newspaper will tend to be a lot lower per copy than something niche targeting a certain segment.
The easiest way to find out is to enquire about advertising rates in similiar publications, rate cards are often just downloaded, although remember that this is just the initial price, often they will discount this for bigger/regular adverts.
I hope that helps
James Smith [i]Chartered Accountant[/i] www.jamesesmith.co.uk --------------------------- Your indispensable guide to Small Business Bookkeeping, Self-Assessment & VAT