selling/sold to supermarkets??? i want help/advice
Hi guys last time I was here I found it useful so thought id come back to get a little more advice.
Id like to know if anyone’s sold product(s) to supermarkets in particular kwiksave and how they went about doing it? Ive been on the site to try to get contact details for purchasing dept but only got a number for the media office.
ANY help/ advice would be appreciated, thanks in advance
By odd co-incidence Working Lunch had a spot on this topic today. Suggest you check the BBC website, I think you should still be able to view the programme for 7 days over broadband.
James Smith [i]Chartered Accountant[/i] www.jamesesmith.co.uk --------------------------- Your indispensable guide to Small Business Bookkeeping, Self-Assessment & VAT
oh wow cool, im gonna go view it now, thanks.
its not on the site yet ill just have to keep checking back.
anyone whos successfully sold product(s) to supermarkets??
l haven’t sold to supermarkets – but i have sold to Dept Stores. What exactly is it you’re selling?! l may be able to offer some advice.
l own a skincare product company: http://www.natural-skincare-product.com
We sell to Health Stores, Dept Stores and Mail Order and through our website.
Psot a reply to this if you think there is anything i could help you with.
Ah yes sorry I forgot to mention, its basically festive decorative lighting that are specifically designed for Eid. I have quotes on a number of designs but as they’re being manufactured in china id obviously benefit from having large orders.
The website has been kindly designed by snorkerz.com and on it ill be offering giftware/party items etc as well as festive decorations. However I don’t think ill be able to sell all the products through the site.
In my area there are to kwiksave stores that are based in areas with my target audience so that’s why I was thinking if was to get an order from such a store than It would give me a good start.
This is how i would look at approaching larger Supermarkets, stores….
1.) Look at your product as an outsider. What makes it stand out to other products in the store? Do they already have it in their store? What differes your product from anythign else they have?
2.) Draft up a letter introducing yourself – include your catalogue, business card, images etc. anything that increases the look of professionalism. Try arrange a meeting. Say its just for even 10mins of their time.
You have to look at the USP (Unique Selling Points) of your particular products.
l first got my products into Jenners Dept Stores in Edinburgh and Glasgow about 2 years ago – it was through simply phoning them up and asking to speak to the head buying dept and tell them what i had and how the products would do well in their store.
sometimes you have to be head strong and just pick up the phone and make that call. Even if it means you have to make 40 calls that day to get to the right person. Always remember that if the person youre speaking to cant help you – ask them if they know somebody that could help you. lts all about being confident, conversational and i guess knowing what you want to get out of the call.
Hope that gives some inspiration.
yes inspired definitely, i knew id have to do something like that but really hate selling over the phone. the USP is simple because they dont exist in the UK and i only have one other competitor- in th USA, who dont even have lighting in their range.
anyway we’ll see what happens im going to try to make the call some time this week.
thanks for your advice
still havent got round to doing it, any more help/advice?