Shall I pursue my idea?? honest opinions please.
I’ve had the idea of starting a funeral directory website aimed at the UK market for a little over a year now as the one’s that are currently up are very outdated and are designed very badly. There are 4 directory’s currently online with one being the superior one with a little over 3000 registered company’s paying a membership fee of 50 pounds a year. That website is extremely unappealing and is hard to navigate around and doesn’t offer any sort of support or advice which is what i would do. Here is the problem….a little over 5 month’s ago a very professional site was launched offering a 24 hour call service which offers support and advice a long with a directory which gave me the shivers… The site I mentioned before with the 3000 users is number 1. in google and whenever you type in ‘funeral director in derby’ for an example it will always come up number 1 in google and by the looks of things the new professional site is struggling and will struggle to reach number 1. (my opinion) So effectively there are 2 big directories for this industry however, I would have to compete with the newer one as they offer everything that is needed. I suppose I have to say, there isn’t anything extra I could offer except try and reach No 1. in google like the older site does, because i would rather focus on the directory side of the business. Do you think there would be room for another one?? I mean if i charged 50 pounds for a listing their business on the directory that means if i got 600 of them that would be 30,000 pounds net profit give or take.
Hmmmm…hard to say really. have you done any market research? Take a look at the search volumes for funeral directories etc in Google by using Google Adwords keyword tool. That’s a starting point.
I think you need to carry out a fair bit of research before committing to this idea.
Factoring Company, UK
I have done a fair bit of research,
‘funeral home’ have 2,240,000 global monthly searches which sounds good and all the other
similar keywords beginning with funeral mostly have 100,000+ searches.
When you check on google, make sure that the keyword tool is set to United Kingdom. This will give you search volumes for the UK market, this isvery important.
SEO for Local Businesses http://www.harrowseo.com