What questions to ask to prove demand?
Hi, I am currently trying to prove demand for a taxi company in my area and have devised a web based survey, I would be glad of any constructive critism / suggestions either here or by email. Is there anything else I could ask that I may have missed? Visit http://www.nickstaxi.co.uk and click on Complete Market Research. Thanks Nick Regards Nick
http://www.nickstaxi.co.uk and click on Complete Market Research. Thanks Nick
Hi Nick, I think survey is a good start. It’s a decent length – long enough to give you the info you need but not too long to put people off. Couple more questions: How often you you take a taxi What time of day do you normally take a taxi? This would give you an idea of the spread of demand through the day/week. Also , other forms of transport available I think you need train, lift from friends and maybe even bikes adding in. Are you just interested in the thoughts of people living in Sedgemoor/you locality? If you want everyone’s views I’d have a big note at the top of the survey page. Also – on your home page, I would have "WIN £100 – COMPLETE MY 2 MINUTE SURVEY" in big, bold letters at the top to grab attention. The other thing I thought is really you’re just interested in the views of people living nearby so how are you going o tget them to complete your survery? Are you handing hard copies round? Maybe get out at lunchtime on the streets? Local paper? Jonny