Frog Capital

The venture capital and private equity firm which invests up to €20m in European technology scale-ups generating €3m to €30m in revenue

Name: Frog Capital
Investor category: Venture capital and private equity
Based in: London
Website: www.frogcapital.com

Description:

Specialising in growth capital, Frog Capital has invested in over 100 businesses and, over the last five years, has exited companies with a total transaction value of over €1bn. According to the firm, its portfolio revenue is growing at a rate of approximately 40% each year.

Investment criteria:

With its €90m Frog Capital II fund, the firm invests amounts of up to €20m in technology businesses which operate consumer, financial or business services.

To be considered, potential investee companies must be headquartered in Europe, generating between €3m and €30m in revenue and growing rapidly; through its Frog Value Leap approach, the firm aims to support businesses through the scale-up stage.

Size of fund:

€90m

Portfolio company:

In February 2015, Frog Capital led a $16m Series C funding round into Skimlinks, a content monetisation service which enables organisations to automatically turn product links and references into trackable affiliate links.

Founded in 2007, Skimlinks has counted big publishing brands such as Hearst, Condé Nast and Gawker Media among its clients.


Action point:
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Iyad Omari, a partner at Frog Capital, highlighted Skimlinks’ “incredibly efficient technology and deep commerce insight” as key reasons behind the decision to back the business.

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