How They Started Digital

How 25 good ideas became spectacular digital businesses

How do you turn an idea into a successful digital business?

How They Started Digital tells the amazing stories of how 25 founders turned a raw idea into a huge business, almost overnight. Based on unprecedented access to the founders of global giants including twitter, Groupon and Dropbox, plus UK leaders such as ASOS,, Wonga and, the authors reveal what it takes to make it in today’s digital world.

ISBN: 978 1 78059 089 9

Published: July 2012

Editor: David Lester


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