Innocent Drinks co-founders invest in children’s activity start-up

Toucan Box set for growth after securing six-figure sum

Innocent Drinks co-founders Richard Reed, Adam Balon and Jon Wright have backed children’s activity subscription service Toucan Box with a six-figure investment.

The smoothie company founders, who struggled for investment before wealthy American businessman Maurice Pinto provided them with £250,000 to fund their idea, set up investment firm Jam Jar last year to provide innovative businesses with start-up capital.


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Founder of Toucan Box Virginie Charles-Dear, a former executive at Yahoo!, is hoping to use the investment from Jam Jar to fund her start-up’s growth.

Designed to aid the development of children aged three to seven, Toucan Box is a monthly subscription service, which delivers creative activities and learning tools to members for £19.95 a month.

The Innocent Drinks founders, whose smoothie firm turned over in excess of £100m last year, commented on their Jam Jar website:

”We invest where there is an exceptional team, idea and plan; Toucan Box has all three. Parents love it for being a simple yet innovative way to entertain and educate their kids.

“Kids cannot wait until their next box arrives! We’re hugely excited about the good this business can do and how big it can become.”

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