Internet boosts competitiveness, say firms

Eight in ten claim the web has helped the way they compete

Over eight in 10 small business owners claim that trading online has helped their firm increase its competitiveness, according to a new study.

A survey by online factoring service click4cashflow found that 82% of small businesses believe working online has made their organisation more competitive, suggesting more firms are following in the steps of their consumers, who are increasingly looking to the internet for many of their purchases.

Online sales reached new heights throughout 2005, as monthly retail sales figures consistently showed firms with an online presence outpacing their bricks-and-mortar counterparts on the UK’s high streets.

“[Small firms] are clearly seeing the benefits of the internet, and it makes sense that they want to maximise its potential,” said Simon Button, manager of click4cashflow.

“[These companies] want solutions that are flexible to their needs and which can be implemented quickly without time-consuming meetings or paperwork.”

A further 88% of business owners said that the internet has improved their work-life balance.

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