London entrepreneur wins European Bizcamp competition

Young founder of TraitPerception selected for Tel Aviv accelerator

A London-based entrepreneur has been selected to represent the UK on an accelerator programme in Tel Aviv. Juan Cartagena, the 30-year-old founder of, will join nine other winners from across Europe at BizCamp Tel Aviv, where they will learn how Israel became known as the ‘Startup Nation’, and gain support in developing their own business start-ups. Cartagena, who is originally from Madrid, founded TraitPerception in London six months ago, after meeting his partner online and realising “there was no way of convincing her I was an alright guy.” He explains: “The idea grew from there into a place that people go to check reputation before they do all kinds of transactions: meet potential flatmates, car share, or hire new employees.” The fledgling entrepreneur impressed a panel of judges, including H.E. Daniel Taub, ambassador of Israel, and Debu Purkayastha, principal of new business development for Google, in a Dragons’ Den style pitch at Google’s east London campus last night. He will now develop his website – which measures people’s personality traits, based on peer evaluation through social media – at BizCamp’s ten day accelerator in October. The itinerary includes workshops with some of Israel’s most successful start-ups, entrepreneurs and tech investors. Competition judge H.E. Daniel Taub said: “Juan showed the same type of passion and commitment for his business that is often evident in Tel Aviv’s most successful startups. “I hope the combination of a great idea, great Bizcamp training, and the energy of Tel Aviv will help him go on to achieve great things.” For more information follow @bizcamptelaviv or visit the Bizcamp Tel Aviv website


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