Data analytics firm MyLife Digital clinches £2m from BGF

New finance will accelerate the roll-out of company's digital platform to not-for-profit, sport, healthcare and government organisations

MyLife Digital, a data analytics start-ups, has closed £2m in funding from the Business Growth Fund (BGF).

Founded in 2015, MyLife Digital operates two analytics services, which connect organisations to individuals. Wood for Trees manages the data of donors to provide insights for more than 50 charities and PGIR provides performance analysis services to major international teams across a variety of sports.

Initially to be offered to the not-for-profit, sport, healthcare and government sectors, the platform helps organisations remain compliant with data protection regulation set to be introduced in 2018.

The finance will accelerate the roll-out of the MyLife Digital platform.

John Hall, CEO of MyLife Digital, commented: “The platform enables multiple health and social care agencies to work together to better protect vulnerable people. It’s an exciting time and BGF’s investment will really help us accelerate our growth and development in this new space.”

James Austin, an investor at BGF who joins the board of MyLife Digital, added: “With an impressive customer base in the sport and charity sector, MyLife Digital is already a leader in the field of personal information data analysis.

“We are pleased to be backing this highly experienced team as they continue to grow in these rapidly developing markets.


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