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New UK start-up launches with more than 10,000 customers ‘in the basket’

Online shopping service Slingshot boasts clients including PepsiCo and Innocent

A self-funded start-up founded by three university friends has launched with a vision to revolutionise how customers shop online. Slingshot works by allowing consumers to add any indicated image on a brand’s marketing material to their online shopping basket, with just one click. Beta testing alone has seen more than 10,000 shoppers use the service, with global giants including PepsiCo employing it for their brands. Further clients include Danone UK, Kellogg’s, Activia, Innocent Drinks, Stella Artois and John West – and it has been revealed that mySupermarket.com is now signing up, to allow online shoppers to complete their grocery shop even faster. The company does not charge brands to add the Slingshot icon to their online marketing material, and also offers the use of a QR code in offline marketing activity. Similarly, consumers do not have to sign up to use the service. They can simply send products to their online baskets with one click whenever they see something they like. Mitch Vidler, co-founder of Slingshot, said: “Online shopping is meant to be fun and intuitive, but we felt that many consumers were not yet getting the kind of experience they expected from the web. “We are proud of the success Slingshot has achieved thus far, and are even more excited about its future development and the potential it has to change online shopping.” He added: “With this service Slingshot aims to bring retailers, consumers and brands together in a way that has never been seen before.”

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