Content production business Quill cracks £10m after raising undisclosed amount

The Startups 100-listed company counts entrepreneurs from Disney, Spotify, BBC Worldwide and Graze among its previous investors

Content production business Quill has raised a total of £10m to date after the close of its most recent funding round of an undisclosed figure which saw investment from Smedvig Capital and Panoramic Growth Equity.

Founded in 2011 by Figleaves.com co-founder Ed Bussey, Quill is the business behind Quill Cloud, a platform which promises to help businesses produce large-scale, multi-language content efficiently.

Specialising in e-commerce website content – including product descriptions, how-to videos, guides to travel destinations and more – Quill utilises a global network of over 2,000 freelance creators who can quickly produce an array of high-performance content in a range of languages.

The Startups 100-listed company counts Google, John Lewis, eBay, Mothercare and Virgin Holidays in its list of clients.

Using the latest investment, the London-based business will expand its network of freelancers alongside continuing to roll out its Quill Quality Score, which aims to provide an industry standard benchmark for the quality of e-commerce content.

Prior to this most recent funding round, the business raised a £1m round led by Julie Meyer MBE’s Ariadne Fund in May 2013, and in March 2014 closed a £5m round led by current investors Smedvig Capital.

High-profile entrepreneurs including the Walt Disney Company’s Dan’l Hewitt, Spotify’s Shakil Khan, Graze’s Rupert Ashe, BBC Worldwide’s Nick Beare and Secret Escapes’ Jonathan Pfitzner also took part in these investment rounds.


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Bussey commented:

“Quill’s mission is to redefine how digital content is created. We’re at the forefront of a flourishing industry, at a time when demand for quality online content is soaring, and the old models of content production can’t meet this demand.

“With our unique business model – using technology to enable a global talent marketplace – we can produce high quality content at the speed and scale required by the fast growth e-commerce companies emerging globally. This investment round gives us the financial firepower to scale our operations on a global scale.”

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