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Seven of the 2012 Startups 100 shortlisted for prestigious National Business Awards

Five of our top picks go head-to-head to be crowned Start-up Business of the Year

The exceeding calibre of this year’s Startups 100 has been certified after seven of our top picks were shortlisted for the prestigious National Business Awards. Crowdfunding pioneer Crowdcube, which holds the 11th spot in our list, has been shortlisted for Small Online Business of the Year at the awards, which are run in partnership with Orange. The fledgling firm will also go head-to-head with fellow Startups 100 businesses Soul Tree Wines (#91), Cause 4 (#61), payasUgym.com (#47) and Shutl, which took the top spot in our list, in the Start-up Business of the Year category. Duedil – which we ranked at #30 – is shortlisted for the Orange Innovation Award and MVF Global (#3) will go up against Ella’s Kitchen for the Blackberry Growth Strategy of the Year Award – the latter taking the 32nd spot in our 2008 Startups 100 list. Ella’s Kitchen is also shortlisted for 3i International Growth Business of the Year, while two of its peers in the 2008 Startups 100, Notonthehighstreet.com and Zoopla, are shortlisted for E-commerce Strategy of the Year and Santander Small to Medium Business of the Year respectively. Baroness Virginia Bottomley, chair of the awards’ judging panel said: “This year has been a challenging environment for British businesses [but] these finalists demonstrate how companies are succeeding in the current climate through innovation, originality and tenacity. “It’s good to see a broad range of companies both in sector and size – an impressive representation of the potential British businesses have.” The winners of the 17 categories will be announced at a gala dinner on 13th November. For the full list of finalists or for further information, visit the National Business Awards website

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