3. MVF Global

The fast-growth online marketing business looking differently at lead generation

Founder: Titus Sharpe, Tom Morgan, Jules Hopkinson, David Walton and Simon Venturi
Founded: September 2009
Website: www.mvfglobal.com

Lead generation companies are ten a penny. However, pay-per-lead is more unusual, and sets MVF Global apart. Sharpe became disillusioned with the traditional lead generation model while using a service for his previous start-up. Although the number of leads he received month-on-month began to dwindle, the set monthly fee he was charged remained the same. MVF instead charges clients a pre-agreed fee for every lead it sends. The business has built up a publishing platform of 60,000 members, writing articles and undertaking research in order to generate high quality content at low cost.

It has also developed email behavioural targeting software, which adapts to a user’s behaviour. Founded only three years ago, turnover for 2012 is projected at a whopping £16.5m. The next year will see further growth, through acquisitions, a new office overseas and, potentially, seeking investment.