34. Fantasy Shopper

Social gaming meets e-commerce, to create a fast-growth fan base of Facebook shopaholics

Founders: Chris Prescott and Daniel Noz
Founded: October 2011
Website: www.fantasyshopper.com

Talk about hitting the ground running! Just three weeks after launching in beta, Fantasy Shopper was selected by Amazon Web Services (AWS) as the most exciting online start-up in the world today. The AWS Start-up Challenge winner enticed the judges with its unique social shopping game, which allows Facebook users to create and share their ‘fantasy’ wardrobe, based on real items that are available online today.

Adding a monetary element to the free-to-play game, users can purchase the garments they love with the touch of a button – as well as win real-life vouchers to spend in their favourite stores. Based at Exeter’s pioneering Innovation Centre, in January Fantasy Shopper raised more than £2m from Accel Partners and NEA. Game on.