45. Coco di Mama

The restaurant bringing authentic Italian cuisine to busy City workers

Founders: Daniel Land and Jeremy Sanders 
Founded: April 2011
Website: www.cocodimama.co.uk

In a hugely competitive market, Coco di Mama has carved itself a lucrative little space, with the help of some Sicilian pasta and proper coffee, that has the potential to become much bigger. London’s Fleet Street is not short of places for nearby city workers to grab lunch on-the-go. But Daniel Land and Jeremy Sanders spotted that among the plethora of quick service restaurants, there were no Italian options. Coco di Mama, then, was created with a focus on authentically made pasta, tasty sauces, coffee to remember, and low prices.

The restaurant is now serving around 800 customers a day, and a second London site has just opened. Investors include Sir Stuart Rose, ex-chairman of Marks & Spencer, and Arjun Waney, the backer behind Zuma and Roka restaurants.

Read our Just Started profile