65. Lilly + Sid
The high quality babywear brand bridging the gap between traditional and contemporary style
Founders: Imran and Emma Hassan
Founded: February 2009
A finalist at the Fast Growth Business Awards (run by Growing Business) last year, it’s hard to believe Lilly+Sid’s co-founders run the business in between holding down two full-time jobs and raising three young children. Frustrated at being unable to find affordable, well-made and stylish clothes for their own babies, the husband and wife team started their own production line – with the debut collection receiving orders from Selfridges and Harvey Nichols.
Now stocked in 200 stores around the UK and 20 countries worldwide, Lilly+Sid has attracted customers with its high quality, unisex designs, which can be passed down to younger siblings. On the brink of expanding into childrenswear, Lilly+Sid is about to get a whole lot bigger.