An online retailer of personalised baby products, adored by Elton John and Dannii Minogue

Founders: Daniel Price and Jonny Sitton
Founded: January 2010

Combining products with the ‘aww’ factor and hard-headed business acumen are 24-year-olds Daniel Price and Jonny Sitton. Displaying a knowledge of the babywear sector you may not expect from a couple of grads in their early twenties, the duo’s personalised baby gifts have become huge hits with customers, including Elton John and Danni Minogue.

Founded in 2010, the business’ turnover is already predicted to reach £1m this year, predominately through online sales: their website is now taking orders from around 2,000 customers per month, a number which continues to rise. However, a breakthrough came recently when 10 John Lewis stores started stocking their products, making the customer base look set to rocket. With this under their belts, expansion into the European market is now around the corner.