28. Clarity PR
The tech-focused PR agency offering start-ups global exposure from its London, New York and Berlin bases
Founder: Sami McCabe
Founded: November 2012 (launched April 2013)
Despite London’s technology start-up community thriving in “an otherwise bleak economy”, Sami McCabe noticed there wasn’t anybody delivering quality PR services specifically targeted to young and fast-growing tech start-ups.
Having previously worked for a small tech PR agency when studying for his masters, McCabe realised he could use that experience to launch his own and plug the gap. Set up with just £50,000 of bank debt, Clarity PR differentiates itself from competitors thanks to its team of ex-journalists – who know how to deliver a strong editorial angle – and overseas reach. The business has bases in London, New York and Berlin, delivering projects and campaigns for high-growth tech companies as well as a few bigger brands with global exposure from day one.
This is the company’s second appearance in the Startups 100 thanks to its continued growth, with 42 clients now on its impressive roster. Clarity PR also plans to expand its international reach further in the coming months with a San Francisco office opening shortly and planned launches in Singapore, Paris and Stockholm.
Alongside physical expansion into new offices, Clarity PR’s growth strategy also includes plans to launch into a new service territory by offering social, digital and content marketing. On target to turnover £3m in 2016, this 30-strong team has what it takes to succeed in global PR with its focused and experienced offering.