75. Aisle 8
The young communications agency delivering campaigns for the likes of Ferrari and STYLEBOP.com
Founders: Lauren Stevenson and Virginia Norris
Founded: June 2014
After years working in PR, Lauren Stevenson and Virginia Norris noticed a gap in the market for an agency that bridged the gap between traditional PR and digital marketing. Experience told them that regardless of industry or category, all brands are ultimately trying to target young, fashion-conscious consumers with a disposable income.
They launched Aisle 8, a digital PR marketing agency, made up of experts in a number of PR and social media disciplines that, in their words, puts “the brand through a fashion filter”. After securing the account for Ferrari just six months after launch, the female duo knew they had found a niche with real potential. Billing their clients by the hour, as well as for campaign or event costs, the company now provides services to a host of illustrious names from around the world alongside Ferrari, including STYLEBOP.com, One for the Boys and MANU Atelier to name a few.
Over the next year, Aisle 8 will continue to bolster its fashion, lifestyle and beauty arms as it looks to build a reputation as a market leader within the digital communications sector. Still 100% owned by its founders, the self-funded and profitable business is on track for a stellar 2016 with its fresh, fashion-conscious approach to an antiquated industry.