eve Sleep and fashion brand Folk Clothing partner for bedroom collection
On sale from 16 August, Folk x eve collection features pyjamas, bedding, sleep socks and a sleep t-shirt
eve Sleep, Startups 100 2017’s number one company, has entered into a collaboration with British fashion label Folk Clothing to launch a co-branded collection of bedroom wear.
On sale from Wednesday 16 August, the Folk x eve range will feature pyjamas, bedding, sleep socks and a sleep t-shirt.
The pyjamas are made from 100% cotton and cut in men’s and women’s fit, whilst the t-shirt comes in white jersey cotton with a sunrise graphic and the wool blend unisex sleep socks feature yellow and white graphics embroidered on navy blue.
The grey bedding set is made from a 100% cotton percale weave, with embroidery detailing in eve’s signature sunshine yellow and Folk’s navy blue.
The collaboration follows a recently announced partnership with Mothercare to launch Finnish-style baby boxes containing a range of products for new parents.
Kuba Wieczorek, chief brand officer at eve Sleep, commented: “Our design ethos at eve is to create beautifully simple products that are simply beautiful, and Folk’s focus on subtle detailing and craftmanship is a real inspiration; they’re the perfect partner.
“With this collection you can wear it, dress your bed with it and the fabrics have been carefully selected to work together so that you can sleep easy.”
Cathal McAteer, founder of Folk Clothing, said: “We love collaborating with new makers and eve shares a similar ethos to Folk when it comes to commitment to detail and quality in design. We’ve wanted to create a Folk bedroom collection for a little while now and I’ve known Kuba for a number of years, so it felt like the perfect opportunity.”