Tech Pitch: FoodMood

The founders of the "Tinder for food" start-up explain how their app helps Londoners uncover great local restaurants with the swipe of a hand...

Company name: FoodMood
Founders: Charles Fattouche (31) and Mehdi Kheloufi (32)
Background: Fattouche and Kheloufi are both financial market professionals with more than 25 years’ combined experience in developing sophisticated algorithms.
Based in: Maida Vale, London

Very simply, what does your tech start-up do?

FoodMood is the Tinder for food app revolutionising the way Londoners find restaurants. The app lets users swipe ‘YUM’ or ‘YUK’ on images of delicious dishes to deliver personalised, local restaurant recommendations based on their tastes.

FoodMood uses a smart algorithm which analyses over a hundred food features to learn users’ tastes in real time – taking into account qualities including type of cuisine, ingredients and the way they have been cooked. The app was launched to help Londoners uncover local restaurant gems and explore the city’s vibrant gastronomical culture.

Tell us why there’s a need – what do you disrupt?

Imagine an app that could read your tummy and tell you where to eat. Wouldn’t that take away all the pain and time wasted looking for the “right” place to eat?

The technology behind FoodMood enables users to do just that, solving the restaurant discovery problem and benefiting both consumers and the restaurants.

Are you funded?

To date, FoodMood has been entirely self-funded. We’ll be seeking to raise capital under the Seed Enterprise Investment Scheme (SEIS) this year.

What were you doing before starting?

Fattouche is a financial market professional with seven years’ experience in designing sophisticated algorithmic trading strategies. He started his entrepreneurial journey at the age of 18, creating a four-hour long 3D video game taking place in his high school and selling it to pupils. More recently he designed an online shop, Tokyolab.fr, enabling users to experience the Japanese lifestyle though unique and affordable everyday products.

Kheloufi is a financial engineer with 10 years’ experience in the fixed-income markets. He started his career as a quant developing sophisticated financial models. In his most recent role, Kheloufi started from scratch and ran a trading desk.

What’s the best thing about where you’re based?

London has one of the most dynamic and varied food scenes in the world, making it an ideal place to establish ourselves as a genuine champion for food lovers and providers.

It is also no secret that London is a great place to get a tech start-up journey on the road. With more than 250,000 people in digital employment, it’s an amazing city to meet and share experiences with like-minded people, recruit talent and find investors.

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