The Great British Startups Cup: Knockout Stages (Groups A & B)

Our 'start-ups World Cup' knockout stage matches begin with Gousto, Affectv, Captify and Hello Fresh all involved...

Referees: Nick Wheeler & James Layfield

See the full judging criteria 

MATCH ONE: GOUSTO V AFFECTV

Gousto’s reward for narrowly topping Group A, ahead of Hello Fresh, was a tough looking tie against Affectv, one of the fastest-growing names in advertising technology. And the mouth-watering tie quickly lived up to expectations. Once again, Gousto showed early class finding their way past Affectv’s website, with what referee Nick Wheeler described as “very inviting with great imagery”. It proved enough for them to hold onto the lead heading into the break.

HALF TIME SCORE: 2-1

Referee’s comments: Gousto
“Looked like a bit of a copy of one of the other entries in its group, but nothing wrong with that! Find something that somebody else is doing well and do it better! Love the concept, and website is very inviting with great imagery”

Affectv looked bereft of confidence in the second period, with referee James Layfield scoring low for their elevator pitch and social presence. Gousto was able to romp home to a convincing victory, securing their place in the quarter-finals where their squad will undoubtedly come into play.

FINAL SCORE: 4-1

Referee’s comments: Affectv
“Seems to be just that, well, effective at any rate. Their secret sauce, Signals, is not that well explained; I’m none the wiser about what it does. Why so many in the team? Not much going on with social, but the revenue numbers seem to be growing…”

 

GoustoAffectv
Company name44
Website43
Elevator pitch42
Social presence42

Gousto are through to the Quarter Finals.

MATCH TWO: CAPTIFY V HELLO FRESH

Having topped the Group B with two wins, Captify moved into the knock-out stages bubbling with confidence, but it was Hello Fresh that stole into what appeared an unassailable lead at half-time, with two expert finishes from their great name and smart looking site. Captify, for their part, did not look out of the game at any point and looked to come out firing on all cylinders in the second half.

HALF TIME SCORE: 0-2

Referee’s comments: Captify
“A good idea – the website seems a little over complex for such a simple business.”

Despite an early burst of energy, Captify just couldn’t keep pace with the rampaging Hello Fresh, a mission statement that slammed in off the crossbar to extend their already strong lead. The third goal sucked the life out of Captify, with referee Layfield again scoring very local for social presence, ensuring Captify closed out a great win with a clean sheet, but not before referee Nick Wheeler admonished the side for some inconsistencies.

FINAL SCORE: 0-4

Referee’s comments: Hello Fresh
“A great idea, piggy backing on a trend. Inconsistencies worry me”

 

CaptifyHello Fresh
Company name34
Website34
Elevator pitch34
Social presence24

Hello Fresh are through to the Quarter Finals.

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