Europe’s 25 Corporate Startup Stars winner is creating a stronger digital marketing strategy through start-up collaboration
The Unilever Foundry, which launched two years ago and can already count 100 pilots with start-ups, is based around a novel model.
Its focus is on helping start-ups to scale-up, through giving innovative marketing and advertising tech companies the opportunity to pilot and then partner with Unilever’s billion-euro brands.
The Unilever Foundry also work closely with Unilever Ventures who actively invests equity into digital marketing companies and has invested over €550m in promising start-ups.
For example, one start-up which was identified through the Unilever Foundry and then invested in via Unilever Ventures was Disucss.IO, a start-up reinventing the focus group.
Discuss.IO was mentored by Unilever’s Consumer and Markets Insights Team and now operates in over 20 countries.
Image courtesy of SVC2UK CEO Summit 2015.
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 644104.