What to look for in a freelance logo designer

How to make sure your logo is both affordable and high quality

For most start-ups, keeping costs low is a priority – which explains why so many small business owners turn to a freelance logo designer, or small company, when commissioning their creatives. Yet with so many designers available, how do you choose the right one to entrust with such a large part of your brand identity?

Here are some guidelines to bear in mind when searching:

Experience

The first thing you should look for in your freelance logo designer is experience of logo production to a professional level. Though students and hobbyists may be up-to-date on the latest trends, you want to make sure they can understand your logo from a commercial standpoint too, and work across a range of industries.

Reputation

If you know someone who has recently started their own business, it might be worth getting them to recommend a designer who they have first-hand experience with. Failing this, most good designers should have testimonials from their customers on their websites, so be sure to check the feedback given – the more comments, the more accurate the verdict.

Past work of the freelance logo designer

Don’t just decide by first impressions alone. Seek out the designer’s portfolio and rifle through to check the quality of his/her designs. Pay attention to the variety of designs too, as you want evidence that the logo designer can create you a unique icon with the individuality your business deserves.

Also, originality is a must: stay away from a designer who seems to use clipart in their designs.

Location of the designers

Some companies contract designers who are based overseas. If you’re a UK business, we would recommend a UK designer to ensure accessibility during your working hours.

Upfront pricing

It can be difficult to compare the best deals for freelance logo design as often there are lots of hidden costs. A designer who is able to offer a straightforward price plan is the ideal find, although be sure to double-check services such as short-timescale and revisions, which may incur extra charges.

Suitable formats that work for you

Check which file format(s) your final logo will be produced in, and ensure they cover all applications you’re likely to need. As a rough guide, your freelance logo designer should be able to cater to:

… .JPEG, .PNG and .GIF for use of the image online. … .TIFF for print use. … .PSD (Photoshop), .PSP (PaintShopPro), .CPT (CorelPhoto-Paint), to retain a version of the logo that remains editable. … .PDF to send the file to a printer.

Bonus: A freelance logo designer with the ability to produce additional marketing collateral

Though not essential, a company or designer who can create for a variety of mediums may be a huge advantage to you in the future. Though as a small business you may not necessarily have the budget for website design, stationery and billboard printing initially, in time you may wish to – and working with a familiar company will ensure continuity between your logo and other designs.

That said, broader design packages that include logo, website and stationery design can be much more affordable than you might think – especially if you find the right designer or company. Shop around, as buying a broader package may save you money in the long run and will build the strength of your brand.

Get started creating your own professionally designed logo: visit Smallbusinesslogos.co.uk – where you’ll get an exclusive Startups reader discount

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