William Hill crowns BetGame as winner of “industry-first” accelerator

Manchester-based e-sports betting app receives £150,000 investment prize presented by jockey AP McCoy

Betting app BetGame has been chosen from amongst five other finalists to receive £150,000 investment as the winner of William Hill’s “industry-first” start-up accelerator programme.

Manchester-based BetGame, which is expected to launch officially in early 2016, enables online gamers to bet on their favourite console or PC games with friends or other gamers.

Judges commended the platform’s ability to integrate with social media including Twitch, a video platform and community for gamers, and Facebook.

Supported by LMarks, the twelve-week programme sought to nurture technology start-ups creating in-store, online or omni-channel customer experiences through support and mentoring at WHLabs in London and William Hill’s Tel Aviv office.

The teams – which included Asylum Labs, creators of the Wild Party Bingo app, Internet-of-Things (IoT) firm Streetlike and gambling games start-up Skillzzgaming – demonstrated their products to 13 judges at a showcase evening, with jockey AP McCoy presenting the prize.

Doug Ward, BetGame, commented: “It was fantastic that the William Hill team fully embraced this vision and helped develop our ideas over the course of the accelerator programme.

“During this time the quality of support from our mentors has been outstanding, enabling us to speed up our product development significantly so that we are now in a position for a full commercial roll out of our platform.”

Stuart Marks, CEO of LMarks, added: “We can really see that this accelerator programme has had massive benefits for William Hill and all of the finalists. It has demonstrated just how much start-ups and corporates can learn from each other when they collaborate and share knowledge in this way.”


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