Golden Gun-winning BrewDog reveals new spirits arm

BrewDog, the Aberdeen-based independent brewery whose founders were awarded Golden Gun titles at the 2015 Young Guns Awards, is branching out from its craft beer offering into spirits.

Set to launch later this year under its new spirits arm ‘Lone Wolf’, the company plans to release a range of whisky, gins and vodka.

It says Lone Wolf will be the only Scottish craft distillery to make its base spirit from grain, under one roof.

Founded in 2007 by Young Guns James Watt and Martin Dickie, BrewDog started as a small craft beer businesses and has grown to become Scotland’s largest independent brewery, has a range of bars across the UK and overseas, and exports its craft beers to some 38 markets.

Watt and Dickie have said this new launch represents the brand’s “rebellious streak” and champions their goal of “doing things differently” – including raising funds through their own crowdfunding scheme Equity for Punks.

BrewDog’s Watt commented: “The Lone Wolf identity […] fits our maverick brand personality perfectly. It manages to capture the craft essence of the brand, but presents it in a clean, stealthy, understated way, which will make Lone Wolf instantly recognisable.”

Shaun Bowen, creative partner of B&B studio, who helped design the new brand, added:

“BrewDog wants to shake up the spirits sector, just as it did with the beer category. BrewDog’s attitude to everything is: challenge the rules and create its own.”