Zoopla acquires sold house prices website
Property website drives expansion plans with acquisition
Zoopla, the property portal, has acquired Houseprices, the sold house prices website, for an undisclosed sum, it has been announced.
Launched in 2008 by Alex Chesterman and Simon Kain, Zoopla provides online property pricing information for the rental and buying market and plans to use the acquisition of Houseprices to drive growth plans.
According to Zoopla, the deal is a natural fit for the site, which leads the market in online property pricing information and provides a further opportunity to build on its already impressive growth.
Alex Chesterman, founder and chief executive of Zoopla, said: “This acquisition adds to the growing list of websites that we now either own directly or power exclusively, extending our reach even further and allowing us to offer our agent and developer members exposure to a unique and unrivalled online audience. Houseprices has built a very strong following over the years by offering a great service, which we intend to continue.”
Started in 2005 by Dan Winchester, Houseprices was one of the first websites in the UK to offer Land Registry sold house price information free to consumers and has since remained the leading standalone website for property price paid data in the UK, attracting over one million visits per month. Furthermore, the website offers users free access to over 11 million house price paid records in England and Wales that have sold since 2000.
It will continue to be operated as a separate brand and website by Zoopla, but will now link directly to the Zoopla website, allowing users to easily access local properties for sale, current property value estimates and other features and tools available on the Zoopla website.
© Crimson Business Ltd. 2011