10 finalists announced for second EY Startup Challenge

London accelerator programme is focused on developing technologies to improve business and customer relationships

Ernst & Young (EY) has revealed the 10 tech start-ups to have beaten competition from over 100 other European hopefuls to take part in its second accelerator programme – the EY Startup Challenge.

The eight-week programme, which starts on June 8, will provide each start-up with access to mentors, training workshops and investor networking opportunities, as well as guidance around funding.

The participants will also receive access to shared workspace at Central Working’s London Liverpool Street office for the duration of the programme.

The second challenge is comprised of companies developing technologies to help business to customer interactions, and to improve visibility along the supply chain.

The 10 finalists are:

  • Historic Futures – helps companies collect and manage value chain data, and communicate good practice to consumers
  • Elements Software – allows importers and exporters to comply with regulation, by tracking assets journey through the production of a ‘Digital Passport’
  • Cytora – delivers risk analytics by generating knowledge from unstructured data across multiple sectors
  • ScanTrust – a mobile product authentication solution on a cloud enabled platform to protect brands from counterfeiting
  • StreetSpotr – helps brands and suppliers understand their customers by using mobile crowdsourcing to collect information, photos and insights
  • Wittos – increases value of time spent online in local spaces through behavioural analytics on customers’ mobile Wifi data
  • Retechnica – machine learning tool that intelligently tags content to help companies extract value from textual data
  • Real Life Analytics – advanced computer vision software that shows targeted adverts on digital displays based on demographic details of the viewer
  • Interprative – automates complex tasks using machine learning to help companies understand their customer base
  • Rulex – advanced analytics tools to extract trends from data, and get data-driven answers to business questions

Richard Taylor, advisory lead for consumer products at EY, commented: “With growth in online sales for consumer products forecast to rise 10% faster than store-based sales over the next five years, innovation to improve the online customer experience is essential.

“Our 10 new start-ups are rising to the challenge and are all pioneering technologies that could have huge potential. The eight weeks ahead could hold the key to the next big thing in digital customer experience and supply chain innovation.”

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