15% of web searches now done on mobile, according to new report

Research also shows 30 million Brits will be getting internet from mobile devices by end of 2012


Almost one in seven website searches is now carried out on a mobile phone, according to a new survey.

The quarterly report from Latitude Digital Marketing found that 15% of all search queries are now entered into mobile devices – more than double the number last year. The researchers also found that paid searches from mobile and tablet devices continued to rise. While 7% of all paid search clicks were attributable to smartphones, 3% came from tablets. Furthermore, the report claims that 30 million British people will access the internet from their mobile phones by the end of next year – and retailers will see record numbers of mobile transactions in the fourth quarter of 2011. Alex Hoye, CEO of Latitude, said: “With the number of UK mobile web users anticipated to reach 30 million in 2012, what we are seeing in Q3 is merely just a sign of things to come. “User adoption of mobile search is exceeding advertiser’s adoption of the channel, giving those targeting mobile a cost advantage.”

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