2015’s biggest investments: Blippar £30m

Augmented reality start-up Blippar expands engineering team and improves global reach

Company: Blippar
Description: Video and augmented reality
Founders: Ambarish Mitra, Omar Tayeb, Jessica Butcher, Steve Spencer
Based in: London
Raised: £30m
Investors: Qualcomm Ventures, Landsdowne Partners

They said:

Ambarish Mitra, CEO of Blippar:

“This funding brings us closer to our ultimate goal of creating a new kind of cognitive behavior, one that enables us to instantaneously access information and content directly from any of the physical objects or collateral in the world around us.”

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