2015’s biggest investments: Brandwatch £23m

Series C funding round allows social media monitoring start-up Brandwatch to invest in strategic partnerships

Company: Brandwatch
Description: Social media monitoring
Founder: Giles Palmer
Based in: Brighton
Raised: £23m ($33m)
Investors: Partech Ventures, Highland Capital Partners Europe, Nauta Capital

They said:

Brandwatch founder Giles Palmer:

“Our customers are too big to be refused by the social platforms, but it’s a ‘win-win’ for all sides. The problem with Datasift was that it wanted to be the middle man. The future here is partnerships between the brands and the platforms and we’re close to both sides. We are the Switzerland of social data.”

Read more about the deal here. 

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