21-year-old entrepreneur named Britain’s top role model for enterprise

£5,000 Amway prize awarded to Stuart Maitland, creator of medical apps company mHealthful

Direct selling company Amway UK has announced the winner of a competition to find Britain’s most inspiring young entrepreneur, awarding the prize to 21-year-old Stuart Maitland.

Newcastle University student Maitland was crowned the winner of the Britain’s Top Real Role Model 2013 competition for his medical start-up mHealthful, which specialises in creating healthcare apps for patients and healthcare professionals.

mHealthful’s first venture, UniWikis, is a medical education website and app that can be edited collaboratively, supported by medical textbook publishers and insurers.

Maitland saw off competition from across the UK to take the top prize, which was judged by a panel of leading figures in enterprise including designer Patrick Grant and entrepreneur Francis Boulle, best known for his appearances on Made in Chelsea.

The 21-year old will receive a £5,000 prize for taking top spot to help grow his start-up.

Stuart Maitland said: “I am delighted to have won Britain’s Top Real Role Model 2013. Since an early age, I’ve held a desire to make a real difference to people’s lives and now I feel one step closer to achieving this.

“I hope that by winning this competition I will inspire a new generation of medical entrepreneurs.”

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Sheryl Franklin-Worth, corporate affairs manager at Amway UK and one of the competition judges, said: “There were some highly credible entries to the competition this year. I am thrilled that the campaign can inspire a generation of young entrepreneurs and Stuart is a real role model for enterprise.

“His work ethic and what he strives to achieve with mHealthful really reflects Amway’s goal of inspiring a change in enterprise. A throughouly deserving winner!”


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