3 current eco-friendly trends that will make your business stand out
With environmentally conscious consumers on the rise, boost your business now by going green…
In the past decade, consumers have become increasingly aware of how the products they buy impact our environment.
With highly debated topics, such as global warming, showing up more often in the media, it is difficult not to consider how we are contributing to the sustainability of our ecosystem.
Buyers are on the lookout to make a change, often switching to products that they can feel good about using; therefore, as a new business, it is important to produce and market your product in a way that will stand out to these “green-thinkers”.
In fact, customers are willing to pay more for a product when they know it’s environmentally friendly. So, by taking into consideration the following consumer trends, your company will definitely see the payoff.
The Fair-Trade certification
Fair-Trade is a movement developed in the last century that promotes social sustainability. What does that mean for our environment? For a product to become Fair-Trade certified it also must meet a list of environmental standards, including the disposal of organic waste in a sustainable manner.
Additionally, producers are restricted when it comes to using pesticides and delving into conservation areas. Gourmesso, a retailer for Nespresso compatible coffee capsules, produces over 20 blends, the majority of which are organic and Fair-Trade certified. It has seen an overwhelmingly positive response from its buyers regarding its effort to create an eco-friendlier, alternative product.
In general, having the Fair-Trade certification on your products is a major selling point for environmentally and socially conscious consumers.
Company recycling programmes
The truth is, consumers are regularly considering the brand behind the product and not just the quality of what they’re getting and how much it costs. It’s important for your business to have a name that people trust and feel good buying from.
One way companies can do this is by implementing a recycling programme and choosing more environmentally safe products for use within the office. It is important to track the company’s progress with the programme so that you can use the results as a marketing tool for your brand.
Consumers will be more inclined to buy from companies that have made an effort to reduce their carbon footprint.
Resource-efficient packaging is a great way to show consumers you care about the environment, and it can save your company money as well.
Buyers notice when there are unneeded packaging materials with their purchases. Bottling companies have quickly caught on to this trend, reducing their use of plastic and glass when possible.
While you may have to adjust the design of your product, consumers appreciate the effort to reduce waste and save the environment! Sustainable packaging requires different steps for every company based on their product but the outcome is always a happier customer!
Being environmentally conscious is no longer just a personal decision, it’s a business one. It’s always important to consider your market, and with the growing number of eco-friendly consumers there is definitely a demand for more sustainable products.
So, what are you waiting for? Jump on the bandwagon and go green!