£300k competition launched for digital entrepreneurs

Organisers hope to extend relationship between TV and social media still further

Digital start-ups capable of transforming the TV and film industry could receive £30,000 in funding, thanks to a competition unveiled at the British Academy of Film and Television Arts (BAFTA) yesterday.

The competition is being delivered by IC tomorrow, a programme run by the Technology Strategy Board, with the aim of making TV more accessible – and helping providers and broadcasters monetise their content.

The total prize fund is worth £300,000, and will be distributed among 10 successful companies, following competitive application and pitching stages. Applicants should possess a keen understanding of the relationship between TV and social media, and the potential for closer ties between them.

Jeremy Silver, special advisor to the Technology Strategy Board, told Startups:

“This particular competition is focused on TV and film, in tandem with the likes of Hat Trick, National Geographic and the RNIB. Each of them has expressed their particular area of interest, and they are linked by a belief that TV and film have incredible potential to expand and diversify online.

“Lots of different consumers are also playing on their phones, using Twitter and Facebook while watching TV and film. The potential is to turn that into recognisable formats – bringing the social media functionality into TV.

“All sorts of start-ups will have an interest. Some will come at it from a recommendation and discovery perspective, some will be focused on distribution, some will be focused on adding games to TV shows. All our partners will have different takes on it.”

To be considered for the competition, interested parties must fill out an application form by Monday 10 May. Visit the website for more details.

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