£4.9m for popular retail brands Shake Lab and Boost Juice Bars

Follow-on funding from the Business Growth Fund is set to enable parent company TD4 to achieve revenues in excess of £13m this year

TD4 Brands, the parent company of drinks franchises Boost Juice Bars and The Shake Lab, has raised £4.9m follow-on investment from the Business Growth Fund (BGF) as it looks to roll-out its retail chains across the country.

Launched in 2007 by Millie’s Cookies founders Richard and Dawn O’Sullivan, Manchester-based TD4 Brands owns and operates popular smoothie and fruit juice outlets Boost Juice Bars and has 32 juice bars in the UK and Ireland with over 400 franchises worldwide.

In December 2015, the O’Sullivan’s launched bespoke milkshake chain The Shake Lab in Manchester’s Trafford Centre and London’s White City with six additional milkshake outlets set to open this year.

Following the deal, TD4 Brands claims it is on course to achieve turnover of £13m this year, up from £5m in 2013 when BGF first invested in the company.

As part of its expansion, TD4 Brands introduced its bespoke milkshake concept, ‘The Shake Lab’ to Manchester’s Trafford Centre in December 2015, with London’s White City and six other large schemes targeted for this year’s roll-out.

Richard O’Sullivan commented:

“Three years on from their original investment, we are really pleased that the BGF shows continued support and confidence in the successful expansion of our company. It’s a great example of both the business and the investors delivering on their promises.”

The BGF’s Neil Inskip, who sits on TD4 Brands’ board, added: “The O’Sullivans demonstrate incredible leadership, sound judgement and ambition for the growth of the business. That is something we are keen to support and we are delighted that the additional funding will help accelerate the growth of the business even further.”

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