5 golden rules of marketing to build your brand and win new customers

Looking to launch a marketing campaign? Watch this video to find out the top tips from the Plusnet Pioneers Marketing Masterclass...

Are you having trouble marketing your small business? With so many marketing options on offer to businesses, from free to paid to earned, it can be hard to discern which will work best for your business.

That’s why business broadband and phone provider Plusnet together with Startups.co.uk hand-picked an expert panel for a free marketing masterclass and Q&A.

The panel discussion took place in London in March 2017, was chaired by Startups.co.uk and included the UK’s best loved brands and most successful start-ups including Vita Coco’s UK CEO, Giles Brook; Gymbox founder, Richard Hilton; award winning entrepreneur and founder of Girl Meets Dress, Anna Bance; and ad agency Karmarama’s chief executive, Ben Bilboul.

In this video, Giles Brook, European CEO of Vita Coco, shares his tip for putting together a successful marketing campaign:

“First of all, really understand your consumer, who is your consumer? Go and ask them what they want to hear.

Secondly, from a marketing point of view, pick doing two or three things very well. Just do those very very well because it’s about doing a few things and having a bigger cut through.”

For this and to reveal the Plusnet Pioneers' five golden rules of marketing, click the play button above.

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